Strategic Branding Idea for medical staffing agencies.
Give your medical staffing agency a boost by becoming the talk of the town. The more people talk about your nursing agency, radiology agency or foreign staffing agency the more chances you have of becoming a giant in the medical staffing field.
The following technique used consistently will over time create a brand identity that will have candidates calling you instead of your competition,
This technique is so simple to use that many refuse to acknowledge it as a viable alternative to a cost free marketing vehicle. The reason being is that it is a facet of branding that will produce results in the future. Many medical staffing agencies are currently working on immediate results and immediate gratification.
Working for both current and future business is part of what strategic branding teaches and it is what this article is about, future branding for temporary staffing agencies.
Working the future branding effect:
Scenario A
A medical staffing agency is called by a perspective candidate to ask questions about pay rates, facilities covered and many other questions. This medical staffing agency decides to treat this question as probing (used by competitors to gauge your pay rates) and chooses not to answer the question. This leaves the caller feeling discouraged and will never work for this staffing company or recommend the hundreds of nurses, radiology techs, nuclear techs, respiratory techs, Ultrasound techs or any medical professional they will meet. They will also not recommend this temporary medical staffing agency to hospitals or medical facilities.