The Power of Linking

An exchange of links,The Power of Linking Articles also known as reciprocal linking, is simply swapping links with another site. In return for another site posting your link, you post their link on yours. You can trade different types of links, including banners, text links, buttons, etc.

One of the best ways to get traffic while waiting to be listed by search engines is through link exchanges with other quality sites. This will also help you to get better search engine rankings.

You can easily go after your target market by trading links with sites that relate to your offer. How do you find sites willing to trade links? You can go directly to sites that interest you and see if they offer reciprocal linking. Review the site and contact the site owner or administrator by email and asking.

You can also conduct a search using “directory of link exchanges”, “reciprocal linking”, “banner exchanges” etc., to find sites that might be willing to trade links themselves, or provide a list of other willing sites.

Many of your requests for a link will probably meet with a negative or no response. The reason why is simple. It’s back to the WIIFM (What’s In It For Me) principle, the most basic of motivators in the human psyche. If you approach a well establis